Yogi Berra said, “You gotta be careful if you don’t know where you’re going because you might not get there.” Despite his famously lopsided logic, I’m sure you get the drift. If you want to get somewhere, it helps if you know where somewhere is.
I’d like to take that one step further. If you want [...]
Welcome to the Mindshare Minute, the first in a series of brief branding strategies. If you’re an entrepreneur, these weekly tips will help you brand and build your business without a lot of wasted motion or money. And if you’re a corporate employee, you’ll find strategies for building your personal brand to enhance your reputation [...]
Have you ever noticed that when you drive the same route everyday you barely notice your surroundings? Or that your eye will skim right over a banner ad on a website without even registering the message?
This decreased response to repetitive stimuli is called “habituation.” It’s your brain’s way of separating essential from non-essential information, just [...]
Now that we’re into the New Year, you’re probably reflecting on your resolutions or maybe you’ve fallen short of your goals already. My advice? Forget resolutions, they’re just prescriptions for failure and self-flagellation. Instead, choose a theme for the year and back it up with action.
My theme for 2010 is “Delivering Excellence.” I know, easy [...]
An entertainment industry veteran, Libby Gill is has grown into an internationally respected executive coach, brand strategist and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.
