Archive for June, 2010

From clients, friends and fans to Brand Evangelists! By Branding Expert, Libby Gill

Before we start this week’s exercise, remember that your brand is much more than your logo or your company name. Those are only expressions of your brand. Your brand is actually who you are and how you communicate that message in order to stand out from the herd.
Once you’re ahead of the herd, and your [...]

Why do branding messages work? Let me count the ways! By Branding Expert, Libby Gill

If your brand isn’t CRYSTAL CLEAR to YOU and to your customers, potential customers, fans, colleagues, etc., then you’re literally not just leaving money on the table, your flushing it down the toilet.

Branding – What Works and What Doesn’t

No matter what your brand is, in every case – with the brand messages that work and those that don’t – authenticity is a huge factor.  We believe that FedEx really will get our package there overnight. We BELIEVE that we (meaning men) should spend a pretty good chunk of change on diamond rings. We [...]

Not filling your events? Not selling products? Web traffic non-existent? Maybe it’s your BRAND.

After a long series of successes in branding, I’ve seen many of my colleagues growing more and more frustrated lately.  Many of them think it’s the economy.  But I don’t think so.  If you are having a hard time filling your events, selling products, or keeping traffic on your site for more than a [...]

Two Top Strategies to Capture the Mindshare so the Market Share Will Follow

Branding Expert, Libby Gill, offers an assignment to help business owners think about the first two strategies for creating your mindshare brand. #1. Identify Your Unique Value, and #2. Stand out from the Herd.

6 Steps on Maintaining Constant Gratitude, by Libby Gill

Living in a CONSTANT state of gratitude is probably one of the most difficult paths we can take in our lives though – believe me though, when we make the choice to CONSCIOULSLY live gratefully, we can actually CREATE a better life. So how can you begin to live a life of gratitude? Try the following tips. You’ll definitely be grateful you did!

ARE YOU SUFFERING FROM STRESS CREEP?

You know what it’s like when you’re down to the wire on a project and suddenly that jolt of adrenalin kicks in and gets you to the finish line? That’s stress. In small doses, stress can give you a welcome energy boost and the increased focus you need to get the job done. [...]

Being GRATEFUL for your Courage and Results

Having your own copy of You Unstuck will allow you to move at your own pace and maximize your journey. http://www.LibbyGill.com/store

Action Steps to Create Accountable Change in Business and Life

Hi guys, by now, I hope you finished the 1-10 Risk Assessment Tool I sent you before the Holiday Weekend. Remember, all it is meant to do is provide a great starting point. Were you shocked to see some 1’s and 2’s on your list, or maybe even a 0? Not to worry, that’s actually [...]

An entertainment industry veteran, Libby Gill is has grown into an internationally respected executive coach, brand strategist and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.