Archive for July, 2010

TGIF – From My Bookshelf to Yours!

Hi everyone!  Over the last few weeks, I decided to get together some of my favorite books and offer them to close friends and associates – and as this project got REALLY moving, I thought some of you might enjoy this process – and some of the books!  So every Friday, I’m going to invite [...]

Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE go-to Authority in Your Field

This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you.  But your professional labels, those job titles you give yourself can either add or detract from your credibility and your BRANDING effort.
Let me give you an example… Back when [...]

Confirming Your Credibility to Position Yourself as THE go-to Authority in Your Field

When we talked about the 3 biggest mistakes you may be guilty of making right now, the #1 offender is definitely that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
I’m going to assume that you have a ton of amazing information, products and services [...]

3 Branding Mistakes You May be Guilty of Right Now!

In entrepreneurial or executive life, it is essential that you capture the mindshare – that is, the heads and heart – of your customers, clients and colleagues.  Many companies and professionals, however, are driving business opportunities away without even realizing it.
As a branding expert and coach, there are some very basic mistakes that I see [...]

Are you in an identity crisis, as a company or a service provider?

I feel like every client I work with right now is in the process of redefining themselves – partly due to the economy and needing new revenue streams, and partly from seeing their huge investments in SEO not paying off.
If you’re redefining yourself, your company or products, share some of your process or dilemma here [...]

The 1-2-3 of Building a Brand that Attracts Sales, Clients, Experts and Joint Venture Opportunities

Branding Expert, Libby Gill, shares her expertise on branding 101 — building a magnetic and compelling umbrella of you, your company, your products and events — in order to create joint venture partners, clients and sales!

When it comes to branding, there’s one questions you MUST be able to answer every single day: How do you stand out from the Herd? Branding Expert and Executive Coach, Libby Gill, offers her expertise on getting ahead of the competition.

Your Brand and Your Leadership – as an Executive and a Company: Failure is Not an Option – Part One

Your BRAND is who you are, as a person and as a company – and it has CLEAR objectives. This type of go-get-‘em behavior and creative problem solving will become as much a brand signature for you as your name and logo, believe me.

WHY does marketing fail? ANSWER: BRANDING 101

If you’re tired of dumping money and time into SEO and marketing products and events that don’t sell, it may be your BRAND. You see, your BRAND has to be cohesive and COMPELLING to engage your potential clients and customers.

Branding 101: CRAFT A STICKY MESSAGE

Branding Expert, Libby Gill, shares her core message: Remember, it’s ALL branding, and you have a PERSONAL brand. That’s vital to recognize.

An entertainment industry veteran, Libby Gill is has grown into an internationally respected executive coach, brand strategist and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.