Confirming Your Credibility to Position Yourself as THE go-to Authority in Your Field
When we talked about the 3 biggest mistakes you may be guilty of making right now, the #1 offender is definitely that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
I’m going to assume that you have a ton of amazing information, products and services to offer your clients. I see stellar authors, speakers, psychologists, real estate professionals, people in all walks of life all the time. But like you, they’re not experiencing the success they deserve.
Why? Because they have not established themselves as the authority in their fields, or their cities, or whatever you consider your market. Notice I didn’t say an authority in your field. I said the authority. Because I want you to be one of one – not one of lots of people who do something similar if not exactly the same thing you do.
My personal mission in life is to stamp out the generic. We’re not generic people or generic professionals. So why should our marketplace positioning be generic? And by the way, I’m not suggesting that you turn yourself into something fake or phony for the sake of being different. Rather, I want you to find a way to position yourself in order to reach the right audience in a credible and compelling way.
It’s also very possible that you take your experience for granted and undervalue your own worth. Women particularly tend to be guilty of this – but it’s a huge mistake for anyone. I often tell people that the first sale is to yourself, but if you don’t believe your credibility, no one else will either.
I want to point out that having credibility and creating the perception of credibility are two very different things. This week, we’re going to look at what makes you a credible authority, then how you create and confirm that perception in the eyes of your audience.
Stay tuned to my blog and be sure to respond back to me through my inbox if you have questions. And if you know that you are NOT branding yourself well enough, you are definitely welcome to sign up and tune in to participate in my current Branding Course, and to learn how to dodge the mistakes and embrace the abundant opportunities to make your brand work for you! http://libbygill.com/mindshare-branding-webinar
Until next time, Libby Gill
Branding Expert, Executive Coach, Keynote Speaker
http://libbygill.com/mindshare-branding-webinar
PS: My upcoming experts in my branding class is Social Media Guru, Mary Agnes Antonopoulos. (Her expert Q&A represents a $497 gift to my course participants.) Be sure to tune in and get YOUR expertise solidly out there to serve you and your business.
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