This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you. But your professional labels, those job titles you give yourself can either add or detract from your credibility and your BRANDING effort.
Let me give you an example… Back when [...]
When we talked about the 3 biggest mistakes you may be guilty of making right now, the #1 offender is definitely that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
I’m going to assume that you have a ton of amazing information, products and services [...]
In entrepreneurial or executive life, it is essential that you capture the mindshare – that is, the heads and heart – of your customers, clients and colleagues. Many companies and professionals, however, are driving business opportunities away without even realizing it.
As a branding expert and coach, there are some very basic mistakes that I see [...]
Branding Expert, Libby Gill, shares her expertise on branding 101 — building a magnetic and compelling umbrella of you, your company, your products and events — in order to create joint venture partners, clients and sales!
Your BRAND is who you are, as a person and as a company – and it has CLEAR objectives. This type of go-get-‘em behavior and creative problem solving will become as much a brand signature for you as your name and logo, believe me.
If you’re tired of dumping money and time into SEO and marketing products and events that don’t sell, it may be your BRAND. You see, your BRAND has to be cohesive and COMPELLING to engage your potential clients and customers.
Branding Expert, Libby Gill, shares her core message: Remember, it’s ALL branding, and you have a PERSONAL brand. That’s vital to recognize.
IN: Branding, Branding 101, Libby Gill, Personal Brand, Personal Development, You Unstuck, miscellaneous
Before we start this week’s exercise, remember that your brand is much more than your logo or your company name. Those are only expressions of your brand. Your brand is actually who you are and how you communicate that message in order to stand out from the herd.
Once you’re ahead of the herd, and your [...]
IN: Branding, Branding 101, Libby Gill, Personal Brand, Personal Development, You Unstuck, focus
If your brand isn’t CRYSTAL CLEAR to YOU and to your customers, potential customers, fans, colleagues, etc., then you’re literally not just leaving money on the table, your flushing it down the toilet.
