My point? Words matter, so choose them wisely. As I tell my brand mentoring clients, it’s okay to go right up to the line when you’re describing your customer value, past accomplishments and current services– just don’t cross it. Nothing kills trust and credibility faster than misleading your customers!
Libby Gill gives away three of her favorite books, as well as this week’s autographed BONUS is the Inspirational Gift Book, “Wise Women-Circle of Wisdom,” by my wonderful colleague, Suzy Manning. Suzy is a Personal Growth Coach, Speaker & Author and the Founder of Sizzzl.
Today’s my birthday and I’m celebrating! In fact, I want to celebrate all the way to November 1, which is the tenth anniversary of starting my business.
For the next two months, I’ll be making autographed copies of my book Traveling Hopefully: How to Lose Your Baggage and Jumpstart Your Life available to you on my [...]
I feel like every client I work with right now is in the process of redefining themselves – partly due to the economy and needing new revenue streams, and partly from seeing their huge investments in SEO not paying off.
If you’re redefining yourself, your company or products, share some of your process or dilemma here [...]
IN: Branding, Branding 101, Libby Gill, Personal Brand, Personal Development, You Unstuck, miscellaneous
Before we start this week’s exercise, remember that your brand is much more than your logo or your company name. Those are only expressions of your brand. Your brand is actually who you are and how you communicate that message in order to stand out from the herd.
Once you’re ahead of the herd, and your [...]
IN: Branding, Branding 101, Libby Gill, Personal Brand, Personal Development, You Unstuck, miscellaneous
No matter what your brand is, in every case – with the brand messages that work and those that don’t – authenticity is a huge factor. We believe that FedEx really will get our package there overnight. We BELIEVE that we (meaning men) should spend a pretty good chunk of change on diamond rings. We [...]
After a long series of successes in branding, I’ve seen many of my colleagues growing more and more frustrated lately. Many of them think it’s the economy. But I don’t think so. If you are having a hard time filling your events, selling products, or keeping traffic on your site for more than a [...]
IN: Branding, Branding 101, Libby Gill, Personal Brand, Personal Development, You Unstuck, focus, miscellaneous
Branding Expert, Libby Gill, offers an assignment to help business owners think about the first two strategies for creating your mindshare brand. #1. Identify Your Unique Value, and #2. Stand out from the Herd.
You know what it’s like when you’re down to the wire on a project and suddenly that jolt of adrenalin kicks in and gets you to the finish line? That’s stress. In small doses, stress can give you a welcome energy boost and the increased focus you need to get the job done. [...]
An entertainment industry veteran, Libby Gill is has grown into an internationally respected executive coach, brand strategist and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.
