The #1 Question I’m Asked: “Is branding really that big a deal?”
Branding Expert, Libby Gill shares about WHAT branding is and WHY it’s so vital to a successful business – especially a business that sells their products and services online.
"Capture the mindshare and the market share will follow."
Archive for the ‘Personal Brand’ Category
Your Personal Brand — Perception is Everything, by Branding Expert Libby Gill
Branding isn’t just your company or your products, it’s also how colleagues, clients, and even the public at large perceive YOU, as a person.
Your Biggest Branding Error: Your Website, by Branding Expert, Libby Gill
Want to know the BIGGEST branding mistake you’re making? Not recognizing that your website is your most important calling card and marketing tool. Branding Expert, Libby Gill, shares her best branding tips to solve your biggest branding mistakes.
CREDIBILITY BUILDER #2 – YOUR BRAND STORY, by Branding Expert, Libby Gill
What are telling others about your background? I don’t care if this is in your elevator pitch, the top networking event of the year, or in your online bio, the story you tell about your background establishes your expertise. Here are some things it must include – you decide what the right credibility builders are for you:
Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE go-to Authority in Your Field
This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you. But your professional labels, those job titles you give yourself can either add or detract from your credibility and your BRANDING effort.
Let me give you an example… Back when [...]
Confirming Your Credibility to Position Yourself as THE go-to Authority in Your Field
When we talked about the 3 biggest mistakes you may be guilty of making right now, the #1 offender is definitely that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
I’m going to assume that you have a ton of amazing information, products and services [...]
3 Branding Mistakes You May be Guilty of Right Now!
In entrepreneurial or executive life, it is essential that you capture the mindshare – that is, the heads and heart – of your customers, clients and colleagues. Many companies and professionals, however, are driving business opportunities away without even realizing it.
As a branding expert and coach, there are some very basic mistakes that I see [...]
Your Brand and Your Leadership – as an Executive and a Company: Failure is Not an Option – Part One
Your BRAND is who you are, as a person and as a company – and it has CLEAR objectives. This type of go-get-‘em behavior and creative problem solving will become as much a brand signature for you as your name and logo, believe me.
WHY does marketing fail? ANSWER: BRANDING 101
If you’re tired of dumping money and time into SEO and marketing products and events that don’t sell, it may be your BRAND. You see, your BRAND has to be cohesive and COMPELLING to engage your potential clients and customers.
An entertainment industry veteran, Libby Gill is has grown into an internationally respected executive coach, brand strategist and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.