Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE go-to Authority in Your Field

This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you.  But your professional labels, those job titles you give yourself can either add or detract from your credibility and your BRANDING effort.
Let me give you an example… Back when [...]

Confirming Your Credibility to Position Yourself as THE go-to Authority in Your Field

When we talked about the 3 biggest mistakes you may be guilty of making right now, the #1 offender is definitely that you may not be confirming your credibility persuasively enough to position yourself as the go-to authority in your field.
I’m going to assume that you have a ton of amazing information, products and services [...]

When it comes to branding, there’s one questions you MUST be able to answer every single day: How do you stand out from the Herd? Branding Expert and Executive Coach, Libby Gill, offers her expertise on getting ahead of the competition.

WHY does marketing fail? ANSWER: BRANDING 101

If you’re tired of dumping money and time into SEO and marketing products and events that don’t sell, it may be your BRAND. You see, your BRAND has to be cohesive and COMPELLING to engage your potential clients and customers.

From clients, friends and fans to Brand Evangelists! By Branding Expert, Libby Gill

Before we start this week’s exercise, remember that your brand is much more than your logo or your company name. Those are only expressions of your brand. Your brand is actually who you are and how you communicate that message in order to stand out from the herd.
Once you’re ahead of the herd, and your [...]

Why do branding messages work? Let me count the ways! By Branding Expert, Libby Gill

If your brand isn’t CRYSTAL CLEAR to YOU and to your customers, potential customers, fans, colleagues, etc., then you’re literally not just leaving money on the table, your flushing it down the toilet.

Branding – What Works and What Doesn’t

No matter what your brand is, in every case – with the brand messages that work and those that don’t – authenticity is a huge factor.  We believe that FedEx really will get our package there overnight. We BELIEVE that we (meaning men) should spend a pretty good chunk of change on diamond rings. We [...]

Not filling your events? Not selling products? Web traffic non-existent? Maybe it’s your BRAND.

After a long series of successes in branding, I’ve seen many of my colleagues growing more and more frustrated lately.  Many of them think it’s the economy.  But I don’t think so.  If you are having a hard time filling your events, selling products, or keeping traffic on your site for more than a [...]

Two Top Strategies to Capture the Mindshare so the Market Share Will Follow

Branding Expert, Libby Gill, offers an assignment to help business owners think about the first two strategies for creating your mindshare brand. #1. Identify Your Unique Value, and #2. Stand out from the Herd.

Springing into Service

There’s nothing sweeter to a parent than realizing that despite middle school angst and teenage traumas, your child – strike that, your young adult – has turned out better than you could possibly have hoped. Because he (or she)  has discovered what it means to serve others.
This Spring has gotten off to an especially sweet [...]